Executive Team

Mar 28, 2023

Shawn Burnett currently serves as President and CEO for GlobalFranchiseWorld responsible for the strategic development and expansion of four quick service restaurant (QSR) brands. Mr. Shawn Burnett's experience in franchise management is diverse including years of successful leadership in real-estate, development, operations and business administration.

Shawn Burnett
Founder - CEO (Chief Executive Officer)

I am currently serves as President and CEO for GFW responsible for the strategic development and expansion of four quick service restaurant (QSR) brands. My experience in franchise management is diverse including years of successful leadership in real-estate, development, operations and business administration.

I am a successful entrepreneur, a business visionary, and inspiring franchise leader, a growth strategist who has honed his franchise skills in various capacities since 1983. For over 7 years, I reigned as the largest franchisee world wide for 1200+ unit global print franchise and twice was selected as "Franchisee of the Year".

I am hold a Bachelor's Degree from Baylor University and I am a an active member of the International Franchise Association (IFA). I am recently received the distinction of Certified Franchise Executive (CFE).

I've been involved with multi-level marketing for fifteen years. I have continuously created a unique business opportunity for thousands of distributors in countries all over the world. They have worked directly with large companies, corporations, and industry experts, implementing the latest in innovative technologies to increase efficiency and improve productivity. As a direct result of their efforts, they have experienced rapid growth on a global scale. Working together in a mutually beneficial and collaborative partnership, I am continue to provide new and sustainable business opportunities to people worldwide.

I've been a private equity investor for more than 27 years. In addition to planning the strategic direction of GFW, his activities include primary responsibility for the investment activities of GFW and fund raising.

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Tong Kensuro majored in Economics at the University of Soochow. With a banking background, he worked for eight years as the department manager in two renowned international banks.

Tong Kensuro
General Manager

Tong Kensuro has devoted himself to network marketing for the past 10 years. He has organised and built large, successful teams that achieved the highest ranks. He has received outstanding performance accolades in administration, sales, and marketing, including the honor of Professional Top Enterprise Manager of China.

Tong Kensuro is dedicated to working with his staff to provide excellent customer service for Distributors. He is confident that the chinese people will accomplish great things with Global Franchise World.

Tong Kensuro is a chartered accountant and has spent over a decade of working life as a business and corporate advisor. Tong Kensuro worked with businesses of all shapes and sizes from startups, scale-ups, corporates and government. He help his clients on a range of areas including M&A, financial strategy and performance improvement.

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Seasoned public speaker, advisor to entrepreneurs, directorships on the boards of start-ups in SaaS & PaaS industries. 12 year background in global enterprise SaaS sales, product marketing & management consulting across the Telecoms, Media & Tech industries.

Stephen L. Weinberg
Executive - Capital Raising (Chief Legal Officer)

Stephen L. Weinberg earned a baccalaureate degree in Accounting. Prior to joining the Firm, Stephen was a Senior Associate at KPMG, LLP, where he provided audit services to several national clients in the investment management industry.

His educational achievements along with his intimate knowledge of the MLM industry are ideal for helping Global Franchise World grow into the network marketing powerhouse it is destined to become.

Stephen ran a highly successful private practice for 14 years prior to joining the Global Franchise World team.

He is helping business owners extract value from their numbers and financial data. His personal mission is to improve the financial literacy of entrepreneurs and change the current worldview of the accounting profession.

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As an associate at GlobalFranchiseWorld.com, He helps efficiently raise capital in the company by connecting her with Asia's largest ecosystem of high-net-worth, sophisticated investors.

Stanley Cai
Manager of Investments

Stanley Cai has demonstrated a proven history of leadership. He has consistently established a clear, systematic growth strategy for businesses and has helped transform companies with declining sales into top earners. He delivers a wealth of experience and professional acumen into his role as Manager of Investments.

As manager of Investments, Stanley Cai drives viable strategies, manages operations, and supports Distributor recruiting initiatives. Although Stanley Cai enjoys the analytical aspect of his duties, he is passionate about interacting daily with leaders at Global Franchise World and supporting their growth.

We are building an future of Capital Raising and Investment..

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With extensive experience in financial and strategic planning, human resource and risk management expertise, multi-location operations and cross-functional team leadership, Mr. Aaron Yau brings more than 30 years of demonstrated financial expertise across a broad range of industries to his current position.

Aaron Yau
Chief Financial Officer

Aaron Yau currently serves as Chief Financial Officer for GlobalFranchiseWorld.

In this role, Aaron Yau is responsible for financial leadership including financial reporting and planning for Global Franchise World.

We are building an future of Capital Raising and Investment..

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The Director, Marketing Project Management reports to the Chief Marketing Officer and is responsible for project management, creative services, budget, and contracts.

Barbara Johonston
Director of Marketing Projects

This position leads strategic and cross-functional projects in accordance with the organization and department's vision and strategy. The Director provides leadership to the creative services/project team, developing team members to assure optimal performance and professional growth.

Responsible for management of the marketing budget including monthly reports and forecasts. This position works closely with Contracts Administration and Purchasing to onboard new vendors and contractors.

We are building an future of Capital Raising and Investment.

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Creating strategies that drive business growth through expanding customer base, spend and purchase frequency levels across owned channels of email, social, loyalty and public relations. Developing customer retention strategies with the team that will then be activated across email, Zappos VIP, and retargeting programs in an integrated way to drive customer actions.

Kevin Smith
Director of Customer and VIP Relations

Kevin Smith has worked as a corporate VP and Director since 1994, and helped build two other successful companies to multi-million dollar levels. Kevin Smith's wealth of knowledge, as well as her diverse background in the public and private sectors, give her the critical skill to build novel ideas that strengthen GlobalFranchiseWorld's global prosperity in the multi-level marketing industry.

One of the things Kevin Smith enjoys most about working at GlobalFranchiseWorld is being able to interact with a warm, capable team on a daily basis. He has consistently demonstrated her ability to lead others in a variety of highly competitive markets and fast-paced projects.

He works tirelessly and has proven that a leader can accomplish greatness not just once, but over and over again.

Executive Team

Mar 28, 2023